Meet Franklin Shirrell

Executive Leader

Founder, Legacy Coaching & Consulting, LLC

Member, International Coaching Federation

Building Resilient Leaders for Long-Term Success

Franklin brings over twenty-five years of proven senior and executive level leadership experience combined with the completion of certified accredited coaching curriculum to his coaching practice.

With a mission to build resilient leaders who empower businesses, communities, and families to thrive, Franklin has dedicated his career to fostering excellence at every level.

His coaching philosophy is rooted in strengths-based coaching and purpose-driven self-actualization, helping clients achieve high performance both personally and professionally.

A Legacy of Leadership Excellence

Franklin has served in various leadership roles in publicly-traded firms where he was responsible for:

  • Overseeing sales, operations, and P&L results across commercial and consumer banking segments.

  • Deploying a finance background and CPA licensure (non-active status) to provide strategic business and financial guidance for business clients across a vast array of industries.

  • Leading a team of over 1,000 associates in 230 locations across 6 states.

  • Navigating complex challenges, including the 2009 financial crisis, the 2020 pandemic and the integration of multiple business acquisitions.

This extensive experience uniquely positions Franklin to understand the challenges executives face.

He knows firsthand how resiliency and executive maturity in leadership can transform organizations and impact communities and families.

What Sets Franklin Apart

Franklin’s coaching is informed by his extensive business experience and his empathetic understanding of leadership’s broader impact. He understands that:

  • Leaders carry the responsibility to deliver results while also nurturing teams and balancing personal demands.

  • Effective leadership development is holistic, benefiting not only the workplace but also family and community relationships.

  • True transformation is most effectively achieved through professionally trained coaching.

Franklin understands that professional and personal lives have impact on one another, and as such, professional coaching must contemplate coaching the whole person. Consequently, Franklin also offers exclusive life coaching on an as requested basis.

Franklin enabled me to step out of my comfort zone, try new things, learn from my mistakes, and celebrate my successes. His coaching has impacted both my personal and professional life in profound ways.
— Ryan M.

Clients describe Franklin’s coaching as transformative

Journey to Coaching

Franklin’s journey into coaching began with a passion for mentoring young professionals in 2014.

Over time, he recognized that while mentoring imparts valuable wisdom, true transformation comes through coaching—where the focus is on helping clients discover their unique potential and get clarity around their own best solution.

Using a technically-trained coaching approach, Franklin empowers leaders to:

  • Gain clarity on their strengths and passions

  • Visualize opportunities and design actionable strategies for success

  • Cultivate resilience, confidence, and self-awareness to lead effectively in any environment

Driving Long-Term Organizational Change

Franklin’s coaching practice focuses on more than individual growth—it’s about creating lasting impact within organizations.

By addressing the unique challenges faced by executives and successors, Franklin helps companies:

  • Retain and develop top talent

  • Build high-performing, purpose-driven teams

  • Protect and enhance organizational culture during times of change

From navigating high-stress roles to preparing for leadership transitions, Franklin enables a greater awareness within leaders to deliver sustained success.

Why Legacy Coaching & Consulting?

At Legacy Coaching & Consulting, LLC, Franklin focuses on helping leaders:

  • Achieve deep-level change through strengths-based coaching

  • Align personal and professional goals with values for sustained success

  • Build a legacy of leadership that drives business continuity and long-term organizational growth

Whether you’re an executive who desires to invest in your leadership or an HR professional seeking to enhance your team’s potential Franklin’s expertise can help your organization thrive.

Ready to Build Your Leadership Legacy?

Connect with Franklin Shirrell to learn how coaching can transform your organization